A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
We are living in a time that requires inventiveness and imagination, – explains Leatrice Eiseman, the executive director of the Pantone Colour Institute. Ultra Violet is associated with the mysteries of greater galaxies and explores the field beyond our awareness and potential. It is the colour of the limitless night sky, artistic expression and counterculture.
Indeed, entirely ultra violet interiors express boldness and convey a bohemian mood. It is the reason this colour will unlikely become mass-market in Russia, – shares designer Daria Kharitonova.
Relying on the houzz.ru survey, we share the peculiar Ultra Violet associations of various peoples. Many French refer this colour to hippy culture and patchouli scents and remain wary of the tone energies. Some Italian regions consider violet the colour of bad luck and an evil presage. Therefore, the colour of the year may be outcasted in these cultures.
On the other hand, Australians associate violet tones with natural and pleasant energies. Designer and Nexus Designs Consultant Sonia Simpfendorfer believes that Ultra Violet is lovable: the colour reveals the essence of nature, rampant Jacaranda against the sky background, the colour of flowers de luce enveloped in green leaves.
Designers express distinctive opinions regarding the colour of the year. Some creators anticipated emerald tones or blues, while many others expected exactly violets, as the shades had been already reigning the runways worldwide.
Swedish designer and trendhunter Stefan Nilsson shares his ideas about the colour of the year: I’ve seen lots of lilac and violet interiors featuring pale-pinks and magenta to bordeaux tones during my Paris, Milan and New York Design Weeks. I anticipated something of a kind. However, it was a surprise to see the Pantone Ultra Violet featuring such a proportion of blue undertones. Way more than I expected.